Who we are
Since our founder created the first brush-baby Chewable Toothbrush, we’ve been helping little ones build healthy, happy smiles. Our dentist-developed, parent-inspired range makes early oral care simple, effective, and fun - from the very first tooth.
Vegan-friendly, cruelty-free, and trusted by families for over 20 years, we help babies get a great start on positive brushing habits.
Loved by parents
FlossBrush™ (0-3 Years)
"My daughter now loves to brush her teeth because of the bunny on the toothbrushes. They are also really easy for her to hold and use, which is especially helpful as she doesn't want mummy to help her anymore! Would highly recommend these."
Jennifer - United Kingdom.