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Who we are
Since our founder created the first brush-baby Chewable Toothbrush, we’ve been helping little ones build healthy, happy smiles. Our dentist-developed, parent-inspired range makes early oral care simple, effective, and fun - from the very first tooth.
Vegan-friendly, cruelty-free, and trusted by families for over 20 years, we help babies get a great start on positive brushing habits.
Loved by parents
My FirstBrush™ and FirstTeether™ Set
"My son absolutely loves his little teething brush and uses it daily. The handle is good for little hands and the guard prevents them from pushing it too far into their mouths and choking. Best teething product on the market!"
Holly - United Kingdom.
Where to find us
