Brush-Baby Steps Into The Limelight

Dominique Tillen brush baby founder_with_products

Although we’re not one to toot our own horn, we don’t mind if other people happen to see how wonderful the Brush-Baby products are…and the Daily Mail have done just that!

Brush-Baby MD and ‘Mumpreneur’, Dominique Tillen, has hit headlines once again with an article in the Daily Mail that highlights the great work Brush-Baby are doing for children’s dental care.

How Brush-Baby got started

The article mentions how Brush-Baby first got started when Dominique found that there were no products on the market designed specifically to clean her 6 month old baby Lulu’s gums and first teeth.

After buying what was the only product on the market at the time, she was left trying to manipulate a regular child-sized toothbrush into her small baby’s mouth, just to clean it.

The ineffectiveness of what was on the market, was exemplified by baby Lulu's preference for merely chewing on the over-sized toothbrush rather than letting her mum clean with it… not making for a terribly effective cleaning routine!

The ‘light bulb’ moment

The article recalls the ‘light bulb’ moment Dominique had after being made redundant from her medical sales position and began devising a new product that would actually suit a baby and toddler's dental care needs.

‘I took expert advice (my twin sister is a dentist), researched the market and designed the Brush-Baby Chewable Toothbrush, shaped to fit the gumline and with soft silicone bristles.’

‘I used my redundancy money to invest in the mould, had the product tested, protected and launched it’.

The rest, as they say, is history!

Saving young teeth globally!

Now we are proud to say that Brush-Baby products are sold all over the world, improving our children’s gum and toothcare through effective designs and innovative ideas. The Brush-Baby range now has more than 14 products and is stocked in Boots, Tesco, Asda, Superdrug, Mothercare and JoJo Maman Bebe, and distributed to 24 countries.

With more products currently being developed and tested, keep your eyes peeled for more of our smart toothcare for babies and kids over the next few months!