Decoding SLS in Toothpaste: What Parents Need to Know

At brush-baby, we know that taking care of our kids' health is a top priority. Among the countless decisions we make every day—like what they eat, which toys they play with, and where they go to school—there's one important aspect that sometimes slips our minds: their oral hygiene.

Nowadays, there's a flood of dental products out there just for kids, from toddler toothbrushes to special kids' toothpaste and even baby gum wipes. It can be pretty overwhelming trying to figure out which ones are best for our little ones.

Have you ever noticed Sodium Lauryl Sulfate (SLS) on the label of toothpaste and wondered what it is and is it safe for your little one?

At brush-baby, we get these worries. We're going to help you understand what SLS is, what it does in toothpaste, and how to choose the best products for your children.

Let's clear up the confusion together!

What is SLS?

Sodium Lauryl Sulfate (SLS) is a surfactant used in lots of different personal care products, including toothpaste, to create a foaming action that helps remove food particles, bacteria, and plaque from teeth and gums. It's what gives toothpaste, including some children’s toothpastes, its lather. However, the inclusion of SLS in oral care products, especially in products such as kid’s toothpaste, has sparked a debate among parents and dental professionals alike concerning its safety and necessity.

The Controversy Around SLS

The concern around SLS in adult and kid’s toothpaste alike primarily revolves around its potential to cause irritation. In some people, especially those with sensitive skin or mouths, SLS can lead to irritation of the gums and inner cheeks, making the oral hygiene experience uncomfortable, particularly for young children. There have also been some studies which have suggested a possible link between SLS and the recurrence of canker sores in people predisposed to them.

SLS-Free Alternatives for Children

At brush-baby, we get it—SLS can raise some concerns. That's why we're proud to offer a kids' toothpaste that's totally SLS-free. Our children’s toothpaste is specially made just for children, with a gentle formula that still gets the job done by cleaning plaque and bacteria without any harsh chemicals that might irritate your little one's mouth.

In addition to being SLS-free, our products are formulated with the unique needs of children in mind. From flavour profiles that encourage regular brushing to age-appropriate fluoride levels that help fight cavities without overwhelming their delicate systems, brush-baby is dedicated to making dental care a safe and enjoyable part of every child's daily routine.

Making the Right Choice

When it comes to choosing dental care products for your child, the plethora of options available under categories like kids toothbrush, baby brush, and children's toothpaste can be daunting. Here are a few tips to guide you through making the best choice for your child’s dental health:

Look for SLS-Free Products: Opt for a children’s toothpaste that is free from SLS to minimise the risk of oral irritation, especially if your child has sensitive gums or is prone to canker sores.

Consider Fluoride Content: Ensure the children’s toothpaste is age-appropriate, with a fluoride content that matches your child's age to safeguard against cavities without posing a risk of fluorosis.

Flavour and Formulation: Choose products with flavours and formulations that appeal to your child, making brushing a fun and anticipated activity.

Consult a Paediatric Dentist: Always consult with a paediatric dentist for personalised advice tailored to your child’s specific oral health needs.

Your One-Stop Shop for Kid-Friendly Dental Care Solutions!

For all your children’s dental product needs, remember to visit We are dedicated to providing high-quality, child-friendly dental care solutions.

Here's what we can help you with:

Baby Gum Wipes: For the smallest members of your family, our baby gum wipes provide a gentle way to clean gums even before the first tooth appears. These wipes are soft, disposable, and have a mild taste that babies don't mind. They are perfect for use after feedings and before bedtime, helping to establish a healthy oral hygiene routine from the very beginning. Our baby gum wipes are also beneficial for soothing tender gums during teething periods.

Toddler Toothbrushes: Our range of toddler toothbrushes are designed with soft bristles and ergonomic handles to fit comfortably in little hands. Understanding that young children are just learning to brush, our brushes are made to be gentle on tender gums while effectively cleaning tiny teeth. We offer various sizes to accommodate the growing needs of your child, from their first tooth to their first day of school.

Kids' Toothpaste: brush-baby's kids' toothpaste line up is crafted to make brushing an enjoyable ritual. Our toothpastes are SLS-free, reducing the risk of mouth irritation, and come in flavours that kids love, like strawberry and applemint. This encourages them to brush longer and more thoroughly. Each toothpaste is carefully formulated to include just the right amount of fluoride needed for kids of different ages, helping to strengthen enamel and protect against cavities.

By offering products that are specifically designed for each stage of a child's dental development, brush-baby aims to support parents in maintaining the oral health of their little ones. From their babys first toothbrush to the first tube of toddler toothpaste, we are here to make dental care easy, effective, and enjoyable for kids and stress-free for parents.
Our range of products is designed with your child's oral health and comfort in mind, ensuring a safe, gentle, and effective dental care routine.

Choosing Safer Alternatives

Knowing what goes into our little one's dental products is super important for their oral and overall health.

Even though Sodium Lauryl Sulfate (SLS) in children’s toothpaste can provide cleanliness and freshness, it's important to note that it might not be the best choice for every child. That's why we steer clear of SLS in our brush-baby toothpaste formulations, because we believe in offering safer alternatives for children's oral care.

By brushing twice a day with the right children’s toothbrush and toothpaste, you're not only building good dental habits but also keeping your child's smile bright and healthy. Remember, choosing the right products can make all the difference!