We all do it, it's easy to take everyday things for granted, and yet, they often make the biggest difference. Take the kids toothbrush, one of the most hardworking items in the hygiene world, but sometimes it doesn't get enough credit for the great job it does.
So we're delighted that three of our toothbrushes - SoftBrush bristles toothbrush , BabySonic sonic kids battery toothbrush and WildOnes electric toothbrush for kids, which cover a toothbrushing age spectrum from newborn to 10 years, have been recognised and awarded Bronze and Silver respectively, in this year's Made for Mums Awards.
The title of the awards, is fitting, as Brush-Baby was started by a mum, Dominique Tillen, who designed a baby toothbrush for her daughter.
Design really is fundamental when introducing and encouraging children to brush their teeth.
But does the product meet the discerning needs of its young consumers? As one of this year's Made for Mums testers, Cali, who reviewed the WildOnes kids electric rechargeable toothbrush with her 3 year old son concurs.
"Brushing my child's teeth has been a long-standing battle, and, at first I was a little skeptical that this toothbrush would improve things. But it really has. And now, he reminds us that it's time for him to brush his teeth! That makes it 100% worth the money."
Recognition and praise enough for a job well done - but we'll still take and keep the award - thank you - after all it's not every day that toothbrushes win awards!