Brush-baby Shortlisted in Progressive Preschool Awards!

Similar to the lights on our electric toothbrushes shining a light on developing teeth, awards provide brush-baby with the opportunity to put a children’s dental health in the spotlight.

The latest is the shortlisting of our 0-6 years products in the Best Pre-schools essentials range in this year’s the Progressive Preschool Awards.

Brush-baby is amongst nine fellow suppliers in its category, who reflect the diversity of the sector including toys, gifts, nursery, clothing and publishing, covered by Progressive Preschool Magazine, which holds a unique position as a publication as it works across the trade by working with suppliers and retailers.

The years between birth and school are such formative years in terms of development, skills and routine. Brush-baby have challenged and changed toothbrushing for little ones by offering choice - products, toothpaste formulations and information specifically for babies, toddlers and children and their differing needs.

We’re delighted that children’s dental health is receiving recognition in this category. Often overlooked, oral health and tooth development play a crucial role in various aspects of a child’s wellbeing, impacting their ability to eat, sleep, and speak comfortably. Establishing an oral care routine early on—even before teeth appear—can make a positive difference in these areas of a child’s life.

Awards such as these, not only have the ‘feel good’ factor for us – but also give us an opportunity to put children’s dental health in the spotlight amongst our peers.