End of Year Reflections for 2024

As another year draws to a close, we take a moment to reflect, recognise, and renew.

As a company, we’re excited to see more people focusing on self-care and understanding the importance of taking charge of their own health, as well as the health of their children. We’ve noticed this growing interest through an increase in customer inquiries, higher demand for information and products at our exhibitions, and a rise in sales.

The new government recognises that "prevention is better than cure" and has plans to introduce school toothbrushing programmes. We wholeheartedly welcome this initiative and look forward to the positive impact it will have on the upcoming generation of toothbrushers.

While dentistry and dental health remain a contentious topic, with high levels of childhood dental decay, limited access to dental health professionals, and long waiting times for appointments and treatment, we can see a growing thirst for knowledge. There’s a real desire for new products and an increasing awareness of the importance of dental health and its far-reaching implications.

We’re engaging with our customer database and distributors to offer more choice and introduce new products, such as our Bobbie Bunny Teething Toy. We’re also refining product packaging and Point of Sale materials to attract and educate people during their decision-making process. At brush-baby, we continue to champion education by offering Top Toothbrushing Tips, Activity Packs, and Toothbrushing Charts to our most discerning customers… the little ones!

We’re proud of our achievements so far, but we’re also excited to continue helping the next generation care for their oral health. Brush-baby – we’re infant, but seriously dental!

A big thank you to our amazing, hardworking team at brush-baby for all their dedication and effort this year.

Happy New Year to all!