We've been featured in the Mother & Baby Awards of 2022


We’re on the shortlist… of a very l-o-n-g list… of worthy products, in the Best Bathtime product category in the 2022 Mother & Baby Awards!

The eagerly-awaited list has just been published, and our SoftBrush – from our range of starter toothbrushes for babies and toddlers has been included.

Although soft in its bristles (over 3000 silky-fine ones), the SoftBrush is up against stiff competition in this prestigious award scheme, which sees a nationally selected group of reviewers putting products through their paces.

Their verdicts then decide who wins the coveted Gold, Silver and Bronze Awards.

With over 41 categories and 284 products competing – there’s still some time for the judges to be deliberating. In fact, we calculate that it’s 112 x 2 minutes twice daily toothbrushing routines until the winners are announced on November 23rd