The Baby Show 2024 Recap: Inspiring Healthy Smiles for Growing Families!

Tired feet, buzzing energy, and meeting so many wonderful parents, parents-to-be, and children – The Baby Show at London Olympia was a memorable three days for team brush-baby!

As exhibitors, we not only had the chance to showcase our products but also to engage with our customers, observe purchasing decisions, and gather invaluable feedback.

This year, we found that our 0-10 WildOnes range, featuring a collection of animal-themed characters, gained significant interest for its colour, light up function, grip, and rechargeability, all of which play a crucial role in encouraging children to maintain a consistent toothbrushing routine.

Expectant parents were interested in the ‘whys’ and ‘wherefores’ of looking after baby gums and first teeth, and for tired parents of teething babies, our latest addition to the range, Bobbie Bunny Teether, accompanied by tastebud and tooth-friendly Teething Toothpaste was a ‘must-have’ purchase!

Tired feet for everyone, but happy, healthy smiles all around!