Toothbrushing in the USA

‘Give me a U’, ‘Give me a S’, ‘Give me an A!’  ‘Give me a T’, … no, no, no, toothbrushing is too long a word to spell out!

Ellie Channell, our Global Sales Manager and Adam Pearce, International Sales Manager, are on their way back from a whirlwind trip to the US, where they exhibited the Brush-Baby range of unique products to get kids brushing, at the Greater New York Dental Meeting (GNYDM).

In its 98th year, the combined Educational Seminar and Exhibition, welcomed nearly 24,000 dental attendees, from over 138 countries, to the purpose-built Javitz Exhibition Centre in New York, where the dental industry’s latest products, technology and materials were on display.

As Ellie explains “the return from lockdown has definitely seen an increased appetite from people wanting to meet up for face-to-face discussions, and to see, touch and feel products. Adam and I loved being part of that interactive environment again.”

“The Brush-Baby products, when compared to some of the hi-tech items on display, may be simple in their concept, but their innovative ergonomic designs, attract and maintain children’s interest in the most basic, but most important dental practice – toothbrushing!”

“It was our first time as a company exhibiting at the GNYDM – but we look forward to making a return visit, to inspire and encourage the next generation to look after their teeth.”