WildOnes packaging gets a makeover!

At brush-baby, we pride ourselves on the uniqueness of our products.

The look and feel of our children’s range, from size, texture and colours, is so important setting us apart from conventional dental-care products and key to engaging parent and child in the decision-making process, ensuring they use it!

Presentation and packaging need to appeal and convey information to customers. At brush-baby we say; ‘why should buying a children’s toothbrush be boring or clinical?’ It can be fun and inspiring and give a child confidence and control in their toothbrushing journey.

Since its launch five years ago, the WildOnes range of zany animal-themed characters has become a beloved family favourite. Recently, the range received a packaging revamp, replacing the original boxes with new transparent tube packaging showcasing each character in its vibrant, colourful glory and communicating toothbrush features via simple graphic roundels, whilst the blue brush-baby branded packaging stays in keeping with other products within the range.

Rebecca Benson, Head of Operations, behind the mini makeover of the WildOnes range, explains: “Packaging is a key marketing tool for brush-baby. Display of the product and features, educating, brand communication, all in a small space on one item, all vying for customers’ attention in a crowded shelf space, so it really is a one time-advertising campaign on a shelf.”

As Ellie Channell, Head of Sales concludes “Previously the WildOnes package provided an ‘unboxing experience’, but sometimes people wanted to ‘peek’ inside to see the product, which posed problems in terms of stock deterioration or shrinkage. This is a brilliant solution without any compromise. Our WildOnes are such vibrant and colourful characters, the new packaging showcases their splendour. Impressive on the shelf and impressive in use!”